Let's explore the interface between blockchain, non-fungible tokens (NFTs), and the metaverse in the creative industry. Art that graces the walls of museums today has always been intertwined with new technologies! But only since the NFT hype in 2021, the role of new technologies in art has taken an indelible…
Web3 is all about community, prompting companies to rethink how they interact with their audience. Nowadays, activations like gamification, storytelling, and common interests have become integral to core business strategies, but how do we leverage them in a world where capturing attention is increasingly challenging? Blockchain technologies offer a variety…
The Fabricant has been a leader in the digital-only Fashion space since 2018, having worked with brand leaders including Puma, adidas and Off-White. In this session, they explore why digital and web3 technologies are powerful and necessary tools for the Fashion industry; how they're enabling a new layer of consumer…
In the Web3 space, regulation is often controversial. This talk will illustrate how the German eWpG and follow-on regulations shape the future of financial markets and create opportunities for new business models and market players. About Nele: Nele Wollert is Head of Sales at Cashlink, one of Europe's leading investment…
In the Web3 era, the integration of blockchain technology and NFTs is revolutionizing how brands interact with their customers. Join us as we explore how global brands are leveraging the transparent and immutable nature of the blockchain to create innovative loyalty and membership programs. Discover how NFTs are enabling brands…
Defining value is challenging, re-evaluating value is even more challenging. Web3 brings along novel economic paradigms, counterintuitive to the traditional value accrual of corporate entities. The new era of the internet poses a potential disruption, which is not easy to unravel, specifically against the backdrop of continuous black swan events…
Join our "Uptrip: Loyalty in Web3" talk and explore how the teams of Lufthansa’s Innovation Hub and Polygon joined forces to revolutionize loyalty programs. Learn about how to bridge everyday users into the world of blockchain, making Web2 and Web3 work together, and creating blockchain apps that have a useful…
How brands can use new Web3 technologies to connect with GenZ and Alpha – Best Practices with H&M With Web3, a new age of the internet is evolving: 3D experiences, avatars and new gaming channels are a real opportunity to take branding, marketing and e-commerce to a new level –…
From brand guidelines to brand intelligence. The quality of branding depends on how it is implemented and applied. For the first time, non-designers can independently generate content that automatically follows brand guidelines. At DMEXCO 2023, Mutabor will officially launch version 1.0 of its AI tool for brands. About Johannes: I…
2023 has seen market turbulence, economic downturns, and the rise of AI in consumer mindshare. Now that Web3 is no longer dominating tech headlines, we take a quick check in to see what the builders are building and where the innovation is taking place. About Robby: Robby has spent his…
Is Web3 truly the future, or is it just another buzzword? Dive into the heart of the digital divide with Jürgen Alker in 'Web3: Lost in Translation'. As the Web3 universe burgeons with innovations, there's an ever-growing gap between the visionaries of this tech renaissance and the everyday individual.This isn't…
In an industry perpetually at the forefront of disruption, Media & Entertainment now stands on the brink of a content revolution driven by technology. Discover the profound impact generative AI has on content creation, distribution, consumption & monetization and learn about how CHAPTR is actively shaping this exciting new paradigm.…
NFTs, blockchain, and the metaverse are no longer just buzzwords; they have become well-established strategies for companies. From enhancing engagement and loyalty to reshaping infrastructure and facilitating the tokenization of real-world assets, the landscape is shifting dramatically. Let's debunk misconceptions and introduce you to success stories, practical use cases, notable…
Warum hat die Lufthansa in Zusammenarbeit mit Uptrip ihr eigenes Web3 Loyalitätsprogramm ins Leben gerufen? - Marvin & Vicky brechen die Use Cases für dich runter Adidas Residency: Was steckt hinter dem ersten 'Artist in Residence'-Programm von Adidas? Was versprechen sich Limewire und Polygon von ihrem gemeinsamen AI Creator Studio?…
Sind NFTs tot? Und was hat die SEC damit zutun? Wie sicher sind unsere biometrischen Daten bei Worldcoin? Wie hat Doodles es in den Mainstream geschafft? Timestamps: 00:00 - 01:15 - Preview 01:16 - 03:19 - Vicky’s & Marvin’s Morgenroutine 03:20 - 11:52 - Worldcoin Orb: Was passiert mit den…
Wie funktioniert richtiges Community Building? Welche Brands arbeiten an spannenden Web3 Use Cases? Was können wir von Decommerce auf der w3.vision erwarten? Timestamps 00:00-02:32 - Intro 02:33-03:54 - Community Engagement 03:55-07:08 - Was macht Roy im Web3? 07:09-09:58 - Tokenisierung der Mangroven 09:59-17:33 - TBô Community Activation Tool 17:34-20:35 -…
Wie unterscheidet sich Coinbase von anderen Börsen? Wir funktioniert “decentralized social media”? Kann die Blockchain im Falle einer Bankenkrise hilfreich sein? Timestamps: 00:00 - Intro 01:32 - Coinbase: Partnerschaften & Entwicklung 08:50 - Grundlagen Blockchain & Curve-Hack 17:45 - Blockchain: Transparenz & Vorteile 20:43 - Wallets: Diversifizierung & Single Point…
