Ana Santillan (Fireblocks) explains how Bank Colombia’s WIA digital bank is deploying a Colombian peso stable coin to engage a young demographic, enable faster cross-border payments, and scale with an institutional-grade crypto infrastructure. From wallets and custody to tokenization engines and a partner ecosystem, this session highlights practical steps for banks exploring stable coins and tokenized cash.

5 Key Takeaways:

- Fireblocks as a Regulated Institutional Infrastructure: custody, settlement, tokenization, and payments orchestration for banks and asset managers.
- WIA Case Study: How Bank Colombia launched a digital-only offering with a Colombian peso stable coin, crypto assets, and a broad product mix to attract youth.
- Integrated Ecosystem: The importance of partnering with AWS, Chainalysis, Notaben, and others to accelerate time-to-market and maintain regulatory controls.
- From Pilot to Production: Concrete timelines and best practices for banks to issue stable coins, including closed-loop starts and scalable growth.
- Path to Open Market Adoption: Balancing risk controls with broader distribution to support corporate and cross-border use cases.

Timestamps:
0:00 Introduction and presenter
0:37 Ana Santillan: Fireblocks’ role in financial institutions
4:04 Bank Colombia and the WIA program
7:22 Infrastructure partnerships and ecosystem
9:10 Go-to-market speed and production timelines
11:27 Adoption strategy: open vs. closed loops
13:02 Best practices for rolling out stable coins in banks
14:03 Adoption cycle and next steps

This presentation is part of the Industry Call on "Winning the Stablecoin Race: How Banks and Nations Compete," which is one of many events during the Tokenization Season, Europe's largest event series on the state of tokenization.

Watch, read and participate in our events here:
https://www.w3.vision/

Get in touch:
Ana Santillan: https://www.linkedin.com/in/anasantillan/
Fireblocks Website:
https://www.fireblocks.com/

Hosts:
Vicktoria Klich: https://www.linkedin.com/in/vicktoriaklich/
Maximilian Vargas: https://www.linkedin.com/in/maximilian-vargas/