Michael Cyrus from Deka discusses their blockchain journey, digital bond issuance, and ECB trial participation.

5 Key Takeaways:
- Blockchain Beginnings: Deka's blockchain efforts began in 2016, leading to digital bond success.
- Regulatory Importance: Collaboration with regulators is crucial for maintaining market trust.
- Tokenization Focus: Tokenization must deliver real-world benefits and client value.
- Liquidity Challenges: Achieving liquidity needs collaboration with exchanges and market makers.
- Product Focus: Clients want products with clear benefits, not just technology.

This presentation is part of the Industry Call on "How to Win in Digital Assets in 2025" by w3.vision x Blockstories.

Timestamps:
0:00 Introduction to Deka's Blockchain Ventures
0:30 Issuance of Digital Bonds and Regulatory Support
1:00 Launch of Swiat and ECB Trial Participation
2:00 Crypto Custody and Registry Licenses
3:00 Importance of Regulatory Collaboration
4:00 Lessons from Early Market Experiences
5:00 Tokenization and Real-World Benefits
6:00 Challenges with Secondary Market Liquidity
7:00 Focus on Product Development Over Technology
8:00 Conclusion and Future Outlook

What is the Digital Assets Season 2025?
The Digital Assets Season (presented by w3.vision x Blockstories) is Europe’s largest educational campaign on exploring the next drivers of institutional adoption in digital assets. From January to March 2025, 8 leading industry partners are hosting a 10-week immersive series designed to equip financial institutions with the strategies and playbooks needed to succeed in digital assets in 2025.

Watch, read and participate in our events here:
https://www.w3.vision/

Get in touch:
Michael Cyrus: https://www.linkedin.com/in/michael-j-cyrus-635a0036/
Deka Website: https://www.deka.de/privatkunden
Vicktoria Klich: https://www.linkedin.com/in/vicktoriaklich/
Maximilian Vargas: https://www.linkedin.com/in/maximilian-vargas/

Relevant Links for the Digital Assets Season 2025:
Podcast: https://www.onchainculture.xyz/
Newsletter: https://w3-news.beehiiv.com/
Event Calendar: https://lu.ma/DigitalAssetsSeason2025