#107 - BMW M's Web3 Strategy in 2024

Vicky visited the BMW M Driving Experiences in Munich and spoke with Pia (BMW M) and Richard (Value of We) about their recent Web3 activities. The discussion focused on their latest activation, the BMW M Driving License, launched during the ApeFest in Lisbon. Pia also shared her insights on integrating technologies like blockchain and the metaverse within a corporate environment. Timestamps: 00:00 Intro 01:45 BMW as an employer 03:26 Driving innovation in a corporate 04:49 Richards introduction 05:43 Why is Web3 interesting for BMW? 07:00 What is Web3? 09:46 BMW is far ahead 11:12 The Fortnite project 13:38 BMW at the ApeFest 20:56 First project on ApeChain 23:32 Advantages of a Soulbound Token 24:17 Cooperation with the BAYC 26:34 What's next? 32:45 The learnings Subscribe to the Onchain Culture Podcast: https://www.onchainculture.xyz/ Connect with Us: Pia Schörner LinkedIn: https://www.linkedin.com/in/pia-sch%C3%B6rner-6b23b2206/ Richard Petrich LinkedIn: https://www.linkedin.com/in/richard-petrich-711b71113/ Vicky LinkedIn: www.linkedin.com/in/vicktoriaklich Become part of w3.vision: https://www.w3.vision/ Edited by: Viktor Foos: https://linktr.ee/viktorfoos